Hi  /  My name is Christopher Michael Jeter and I am a Art Director / Designer / Typoholic

Christopher is a seasoned art director with substantial experience in conceptualizing, visualizing, branding, designing, photo directing and managing innovative print materials including: collateral systems, retail environmental systems, promotional materials, brand identity and packaging. Strong conceptual thinker and strategic problem solver who’s committed to striking a balance between form and function. Adept in typography, print processes, and design with a sophisticated sense of photography and color.

WHAT I DO

Brand Development  /  Brand Strategy  /  Typography  /  Logo Design  /  Identity Design  /  Art Direction  /  Concept Development  /  Package Design  /  Advertising & Marketing  /  Environmental Design  /  Retail Marketing  /  Visual Systems  /  Photo Art Direction  /  Unconventional Thinking

WHAT I LOVE

Typography. A good bread pudding. A quick wit. Beauty in simplicity and the intrigue in complexity. Board and card games. An unexpected twist. Coffee! Art. Window shopping. Interior design. Dancing whenever my body tells me to. Exotic foods. Playing instruments. All sports (even Curling). Did i say typography?

RESUME

EXPERIENCE

2014 – 2015
BARE ESCENTUALS / SAN FRANCISCO, CA
Freelance Art Director  /  Executed the global launch of Complexion Rescue, Illuminating White, and Asia Suncare.

2006 – 2014
GAP INC. / SAN FRANCISCO, CA
Art Director, Senior Designer  /  Strategized, concepted, designed, and executed brand
experiences for Gap, GapBody, GapKids, BabyGap, and GapMaternity. Creative included: window displays, in-store environments, installations, print collateral and specialty spaces that supported the seasonal themes, strategic and creative objectives for all of North America. Developed branding for campaigns that partnered with diverse third party
brands such as The Whitney, DVF, GQ, Pierre Hardy, and CFDA. Partnered with visual merchandising, stylists, strategy, and production groups in implementing an integrated
and cohesive seasonal message. Concepted and directed photo shoots for seasonal campaigns. Fostered and art directed teams of designers to do great work with a unified set of goals and standards

2001 – 2006
4MATION: DESIGNLAB  /  SAN FRANCISCO, CA
Freelance Art Director, Designer  /  Designed and executed creative and effective marketing materials that solved strategic plans and communication challenges
Clients include: Gap Inc. Corporate Divisions (Communications, Corporate Outlet,
Art and Science of HR), Passifora Designs, Logitech and Intel.  

2000 – 2001
THE STANDARD / SAN FRANCISCO, CA
Associate Art Director  /  Directed, conceptualized, and designed the entire creation of marketing materials such as identity systems, branding, packaging, advertising, signage, direct mail and brochures. Collaborated with business units to fulfill their strategic needs and resolve the communication challenges through holistic explorations, rigorous design processes and a business results-oriented philosophy. Managed entire project lifespan, interfaced with business partners, led presentations, orchestrated and directed photo shoots, provided direction to print vendors on press checks to insure the highest quality materials. Developed and led a team of individuals whose duties included design and production.

1997 – 2000
SYNOPSYS, INC / MOUNTAIN VIEW, CA
Senior Graphic Designer  /  Served as design leader for corporate-wide marketing, design andweb efforts. Directed the full creation of design materials and its integration with art, copywriting, positioning and client objectives. Interfaced with various corporate divisions, managed presentations, and delivered creative solutions on-time and on budget.

1996 – 1997
P3M ADVERTISING / LOS GATOS, CA     
Senior Graphic Designer  /  Conceptualized, designed, and executed from inception to completion, corporate identities, logos, direct mailers, brochures, packaging, signage advertising, and web graphics for Fortune 500 companies.

1994 – 1996
DAZAI ADVERTISING / J. WALTER THOMPSON / SAN JOSE, CA
Graphic Designer, Production Artist  /  Created and designed advertising, logos, direct mailers, brochures and signage for high-tech clients.

EDUCATION

1989 – 1994
SAN JOSE STATE UNIVERSITY / SAN JOSE, CA
Major: Advertising  Minor: Marketing       

SKILLS

Proficient: Branding, Identity, Advertising, Digital, Typography, Environmental Graphics, Large Installation Design, Packaging Design, Photo Art Direction, Retail Design, Seasonal Campaigns, Direct Mail, Print Processes, Letterpress, Press Checks
Adobe Creative Cloud Suite: InDesign, Photoshop, Illustrator, Acrobat and Microsoft Office.
Familiar: Web design tools and techniques